Chrome Extension PPC Analytics — Amazon Ad Intelligence
Your ads are spending.Are they earning?find out in under 2 minutes.
Most Amazon sellers waste 20–30% of their ad budget on keywords that never convert. PPC Analytics finds those keywords in seconds — and tells you exactly what to do next, powered by Claude AI.
No credit card required · Free plan forever · Starter, Pro & Business plans
28%
Average budget wasted
$341
Monthly waste at $1.2K spend
$4,092
Annual savings possible
Total spend
$1,842
Total sales
$6,210
ACOS
29.7%
Wasted
$341
| Keyword | Spend | Sales | ACOS | Action |
|---|---|---|---|---|
| wireless headphones cheapUrgent | $87.40 | $0 | ∞ | |
| earphone discount freeUrgent | $54.20 | $0 | ∞ | |
| bluetooth earbuds sportReview | $94.30 | $180 | 52.4% | |
| noise cancelling sonyWinner | $120.00 | $680 | 17.6% |
AI suggestion: Add 2 negative keywords → save $141 this week. Scale "noise cancelling sony" → +$560 in sales.
The real problem
Amazon PPC is a black box.
We open it.
Seller Central gives you raw numbers. PPC Analytics gives you answers — which keywords are burning money, which are hidden winners, and exactly what to do about each one.
Keywords spending, never converting
Irrelevant search terms eat your budget every day. Without analytics, you never know they exist until your ROAS collapses.
Winners sitting underfunded
Your best keywords have capped budget while money-burners take the rest. You're leaving real sales on the table every day.
ACOS out of control
High ACOS isn't random — it's specific keywords. PPC Analytics identifies exactly which ones and calculates the exact bid adjustment needed.
Burning right now
$341 wasted this month
23 keywords spending your budget with zero sales. PPC Analytics finds every single one automatically — sorted by waste, biggest first.
ACOS needs attention
14 keywords above 40%
These keywords cost more than they earn. AI calculates the exact bid reduction to bring each one to your target ACOS.
Hidden winners found
6 keywords under 15% ACOS
Your best performers are underfunded. AI shows how much extra budget to allocate to each one to capture more sales now.
How it works
From data to action
in 3 steps.
Connect your Amazon account once. PPC Analytics does the heavy lifting every day — automatically.
1
Connect Seller Central
Link your Amazon account via SP-API — takes 2 minutes. We pull your campaigns, keywords, bids, spend and sales. Refreshed every day automatically.
2
AI scans everything
Claude AI analyzes every keyword across every campaign. Money-burners, high-ACOS waste, hidden winners — all flagged and ranked by impact. Biggest savings first.
3
Act in one click
Apply recommendations instantly — add to negatives, adjust bids, scale winners. Or set automation rules and handle it all while you sleep. Business plan sellers can run fully hands-off.
Full feature set
Not just data.
Decisions.
Every feature tells you what to do next, not just what happened. That's the difference between a dashboard and a tool that actually improves your results.
Money-burning keyword detection
Auto-flags every keyword spending budget with zero or near-zero sales. Sorted by waste — biggest offenders first. One click to add to your negative list.
Core featureACOS per keyword & campaign
Color-coded ACOS for every keyword, ad group and campaign. Green = winner, amber = review, red = cut. AI tells you the exact bid adjustment for each one.
Core featureWeekly AI action plan
Every Monday, Claude AI generates a prioritized action list — specific bids to cut, keywords to negate, budgets to scale. Like a PPC expert on retainer for $89/mo.
Claude AIWinner scaling
Low-ACOS keywords hiding in your campaigns are leaving money on the table. PPC Analytics surfaces them and tells you exactly how much budget to move their way.
Ad automation & dayparting
Set rules: pause at night, boost on weekends, cut bids when ACOS spikes. Business plan — runs 24/7 without you touching anything. Most sellers save an extra 15–20%.
One-click negative keywords
AI identifies irrelevant search terms and suggests adding them as negatives — apply with one click, no logging into Seller Central. Stop the bleeding immediately.
Business plan feature
Set rules once.
Let them run forever.
Stop manually checking campaigns every day. Set your rules, connect your account, and PPC Analytics handles optimizations automatically — 24 hours a day, 7 days a week.
If ACOS > 40% → Lower bid by 20%
Applies to all keywords exceeding target
If ACOS < 15% → Increase bid by 15%
Scale winners automatically
Pause campaigns: 23:00 – 08:00 daily
Save budget during low-conversion hours
Weekend: Increase budget by 50%
Capture peak conversion days
Dayparting — Weekly Schedule
Mon–Fri
Active
Paused
Automation savings this month
$487
Negative keywords added23 keywords
Bids automatically lowered14 keywords
Budgets scaled up6 keywords
Nighttime hours saved$127/mo
"The average Amazon seller wastes $4,092 per year on keywords that never convert. That's not a PPC problem. That's a visibility problem. PPC Analytics solves it."
— niche.ltd, based on data from seller campaigns
Understanding your numbers
What is ACOS — and what
should yours actually be?
Most sellers chase a "good ACOS" without knowing what good means for their product. The right target depends entirely on your margin. Here's how to calculate yours.
The formula
ACOS = (Ad Spend ÷ Ad Sales) × 100
e.g. $30 spend ÷ $100 sales × 100 = 30%
e.g. $30 spend ÷ $100 sales × 100 = 30%
Your target ACOS should be set based on your profit margin — not a generic benchmark. The formula:
Target ACOS = Profit Margin %
— at this point, ads break even
— at this point, ads break even
ACOS below targetProfitable — scale up
ACOS at targetBreak even — monitor
ACOS above targetLosing money — act now
Target ACOS calculator
Your target ACOS
40%
$16.00 profit margin on $40.00 sale
Set this as your target in PPC Analytics. AI will flag every keyword above this threshold.
∞ / 0%
Zero sales
Spending with nothing back. Add to negatives immediately.
40%+
High ACOS
Above margin. Reduce bid or add to negatives.
20–40%
Review zone
Depends on your margin. Check against target.
<20%
Winner
Profitable. Raise bid, increase budget, scale.
Works better together
PPC Analytics is even more
powerful with these tools.
All included in the same plan. No extra tools to buy, no separate subscriptions.
KeySpy
Reverse-engineer any competitor ASIN. See every keyword they rank for — organic & sponsored — and export to ScribeAI in one click.
Explore KeySpy →ScribeAI
AI listing optimizer with real-time keyword highlighting and 0–100% optimization score. Keywords light up as you type.
Explore ScribeAI →Bid Manager
Edit any bid inline, apply AI suggestions in bulk, add negative keywords in one click. No more Seller Central tab-switching.
Explore Bid Manager →Stop burning your
ad budget today.
See exactly what's wasting your money in under 2 minutes.
No credit card required. Free plan forever. Cancel anytime.
FAQ
Frequently asked questions.
What is ACOS and why does it matter?+
ACOS (Advertising Cost of Sales) is the percentage of sales revenue spent on advertising. If you spend $30 on ads and make $100 in sales, ACOS is 30%. A lower ACOS means more profit per sale. Most sellers target 20–30%. PPC Analytics shows ACOS per keyword so you know exactly where you're over- or under-spending.
How do I connect my Amazon account?+
You connect via Amazon's official SP-API — the same secure API used by major analytics platforms. It takes about 2 minutes. Authorize from your Seller Central account and we start pulling campaign data immediately. Your data is encrypted and never shared.
What's the difference between Pro and Business plans for PPC?+
Pro ($89/mo) gives you full PPC Analytics — money-burning detection, ACOS optimization, winner scaling, and weekly AI action plan. Business ($229/mo) adds automation rules, Bid Manager, and Dayparting — so the system acts on recommendations automatically without you needing to log in.
How often is my campaign data updated?+
Campaign data is synced daily. Amazon's advertising API provides data with a 12–24 hour lag, which is standard across all third-party tools including Helium 10. Your dashboard shows the most up-to-date data available from Amazon.
Which Amazon marketplaces are supported?+
PPC Analytics supports Amazon TR, US, UK, DE, FR, IT, ES — 7 marketplaces with full PPC data. Amazon TR is fully supported with accurate local campaign data, something Helium 10 Adtomic handles poorly.
Does this work for Sponsored Brands and Sponsored Display too?+
Currently PPC Analytics focuses on Sponsored Products (SP) campaigns, which drive the majority of Amazon PPC spend for most sellers. Sponsored Brands and Display support is on the roadmap for Q3 2026.